Intrepid uses diverse marketing channels to reach their potential customers and communicate with them. They have a blog called “THE JOURNAL” where they share real stories and experiences of their real customers.
They also use social media platforms such as Facebook, Instagram, Twitter, YouTube, and Pinterest. They target their audience on each social platform using the appropriate form. For instance, Instagram is a visual platform, so they use imagery to reach their audience on it.
Videos also make a great impact. When you watch one of their videos you feel joy like if you’re there with them, so they use YouTube to display some real videos from their real journeys to convey that joyful feeling to their prospects.